What We Do

What We Do

Pointed Insight advises subscription product businesses and SaaS companies on metrics driven growth and financial strategies, business modeling, and revenue recognition.

How We Do It

How We Do It

Pointed Insight drives decisions and subsequent actions based on metrics.  We implement systematic tools and processes to accurately assess marketing, sales funnel, and financial customer performance measures.  These metrics are the foundation of all suggested action.

Who We Are

Who We Are

We have CFO and COO experience growing a SaaS company from inception to tens of millions of dollars in revenue, from a revenue funded company to a venture backed company, from 8 employees to over 100 employees, and from no customers to tens of thousands of customers.

Peter has been an invaluable resource and adviser to the IASTA executive team…Peter’s advice enabled our executive team to cut right through the noise…driving significantly better and faster decision making. Peter’s feedback and industry expertise allowed us to build a proper SaaS metrics dashboard, assess our historical performance and trends, and evaluate strategic options to solve issues.