What We Do

What We Do

Pointed Insight advises subscription product businesses and SaaS companies on metrics driven growth and financial strategies, business modeling, and revenue recognition.

How We Do It

How We Do It

Pointed Insight drives decisions and subsequent actions based on metrics.  We implement systematic tools and processes to accurately assess marketing, sales funnel, and financial customer performance measures.  These metrics are the foundation of all suggested action.

Who We Are

Who We Are

We have CFO and COO experience growing a SaaS company from inception to tens of millions of dollars in revenue, from a revenue funded company to a venture backed company, from 8 employees to over 100 employees, and from no customers to tens of thousands of customers.

Peter is a smart, professional, and dependable adviser with deep expertise in metrics and processes of the SaaS business and market. His assistance has been highly valuable to Bluenose...Peter built a comprehensive financial model in excel that we now use to manage our cash flow, run future scenarios, guide financial decisions, and report to our VC's and board...I highly recommend Peter to any SaaS business executives looking for advice on metrics, financial planning, and strategy.