About Pointed Insight

Proven data driven growth for your SaaS business

Understand your ideal customers

Quickly determine the characteristics of your best customer segments

Gain higher value customers

Focus your customer acquisition efforts

Retain more customers

Invest in only the most effective retention activities


Peter Watridge, the Principal of Pointed Insight, has 25 plus years experience with data driven growth strategies. He has first hand experience growing a SaaS company as the CFO of Joyent and grew the company from revenue funded start-up to a venture backed mature company with tens of thousands of customers and tens of millions in revenue. During his tenure as CFO Peter ran Support, Operations, HR, and Finance.

Peter has spoken the on the topic of effectively growing SaaS businesses to Finance executives at SIIA Deciphering Finance events and to Start-up executives at True Ventures’ “True University”.

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415-272-5346 | peter.watridge@pointedinsight.com